Choosing The Right Font For Your Website

When creating your website it is extremely important what font you choose for your text.

The first thing I would do is make a list of fonts which you like. Have a look through and write the same sentence in different fonts. This will help you decide which is your favourite. List them into an order of favourite to least favourite.

Once you have fonts which you would like, consider which is the most readable. This is extremely important as you want people to be able to read your text.

Finally, you need to look closely at each font. Decide which one matches your company or brand styling the most. You want your font to flow with the rest of your theme.

Taking into consideration all of these aspects, you are bound to find a font fit for you. Choosing the right font will help tie together your whole website.

Finding The Best Print Company

Finding a print company is hard, as you don’t really know how they are in terms of service and quality till you invest money into some print work. Here are three suggestions to get the most of your money straight away, allowing you to have the best chance of making this partnership a success.

Give a detailed brief –
Make sure you make it as detailed as possible – volume, size, weight and type of paper, lead time, any delivery or storage requirements. All you need is to brief the company once and they can spend the time investigating multiple ways of making this work.

Involve the company early –
If you give the company enough time, you can help shape the specification to not only get you the product you want but also at a better price.

Be clear on outcomes –
If you know what you want to achieve but can be flexible on exactly how you do it, the company will be able to advise about the best specification to get the right result for a good price.

 

Does every firm need a social media presence?

It’s a tricky question to answer because yes there is some obvious benefit from using social media, such as that it gives you a platform to engage with your customers or potential customers, whilst it’s another area where people can discover you, but with organic reach decreasing on all social media platforms, some believe it’s not worth putting in the time if you’re not willing to pay out for social media averts.

That’s’ a good argument, but if we have to answer this question with a yes or a no, we will go with the latter. Many businesses were performing perfectly and hitting good sales before the invention of social media and in all fairness, there are some industries where social media marketing is not a priority and never will be. So no you don’t need a social media presence, but it can help! And social media can work for any businesses if you want it to.

How to Create a Brand for Your Business: Quick Steps

All companies should aim to build a brand which is recognised and loved. We’ve listed a few points below to help you create an appealing brand for your customers.

Create a Great Brand Logo and Tagline

The logo and tagline are essential features in creating a business brand. Ensure your logo appears in everything that relates to your company correspondence.

Brand Mission Statement

Every brand is supposed to have a mission statement; this will explain the reasons for the existence of the brand.

Create a Voice

This is how you communicate with your customers. The brand voice is supposed to be motivational, professional or friendly etc.

Develop Your Brand Message

When drafting the brand message, ensure you focus on how your products or services can be of benefit to the customer. Again ensure that your employees are familiar with your brand attributes.

Ensure Integration of your brand

Let your brand integrate into every aspect of your business. Let it be visible in everything your customer sees both in environment and interactions.

Consistency

In all of the above-discussed points, be consistent in order to build a meaningful brand else you will fail.

Producing content for free

It’s no secret that Google wants its users to access valuable, engaging and well-written content on a regular basis, and one of the requirements they ask of website owners looking to maximise their SEO potential is to produce this content for free.

We’re now in the era of delivering freebies in the form of content, such as eBooks and blog posts, and it’s part and parcel of web marketing today. You may think that’s quite crazy really, that you have to give lots of valuable information away for free to do well online, but it’s the reality of the situation, and it’s a form of improving brand awareness. If you can give users something of interest, they’re more likely to come back to you and show an interest in your product and services, so don’t hold back, give them beautifully crafted content on a daily, weekly or monthly basis. If you don’t your competitors will.

The New Instagram Algorithm

Instagram rolled out a new algorithm to combat spam by businesses and users alike. The giant social network has been toughening up on bots as well as likes/follow apps recently and you may have found that the new changes to the algorithm have affected your engagement levels. Many users have reported a drop in engagement such as likes and comments, with some users now finding themselves ‘shadow banned’ which basically means their posts do not appear in the hashtag areas so they’re not easy to discover. The changes are set to nudge Instagram users in the right direction, and Instagram wants to promote healthy real engagement rather than bots and tools, so we may just see a lot of users behaving a little differently on Instagram over the next few months, to stay in the app’s good books. Instagram also wants to promote their own advertising tools, but some say the money spent does not provide much of a return on engagement.

Improve SEO of your website with relevant content

If there is a word SEO (Search Engine Optimisation) specialists use most, its relevancy. With recent changes to search engines such as Google, your search position is highly dependent on the relevancy of its content. While link building is still key, there is certainly an increase in the importance of using the relevant written content.

Your website should be filled with fresh relevant content, this includes main pages and also frequent blog updates too. Keeping your website fresh and active gives google positive signals and helps work in your favour. It is also important to remember that Google doesn’t like to much spam, so trying to overfill your website content with too many keywords may work against you as google will penalise your website for this.

It will be interesting to see how this continues to develop over the years and how SEO specialists adapt their techniques in companies search engine rankings.

 

Benefits of social media in online marketing

Social Media Marketing is a technique that helps companies to promote their products online and increase their sales in the process. There are various social media sites that are very popular all over the world and thousands of users that are joining every day. Social media marketing is a platform for companies to promote their products or service, this can be done by following, engaging, commenting and posting regular posts. There are many such social media sites such as Twitter, and video and blogging sites. Social media sites such as Facebook, Twitter and Google+ are few of the sites that are very popular all over the world and thousands of people are using these sites every day. There are several advantages of using social media marketing for any business and here are some of them:

– It increases your brand awareness

– helps to drive to your site traffic

– Increase your conversion rates

– High-quality customer satisfaction achieved

– Improves SEO rankings