Much like the industry of fashion, web design always has different trend that come and go, but trend should never be looked at like rules. They’re not always suitable for every single type of website, and businesses websites should consider any trend transitions carefully.
If you have an ecommerce website that’s performing well, and you learn about a completely new design trend that actually seems rather appealing, think about your audience first. Ask yourself whether the trend could work with your target audience and think about the issues it could potentially cause.
Flat design was a trend that burst onto the scene last year, but not all business websites have ‘upgraded’ to a flat website design, and if it’s a design that will serve no purpose whatsoever to your target audience then it’s not a trend worth considering.
