If there is a word SEO (Search Engine Optimisation) specialists use most, its relevancy. With recent changes to search engines such as Google, your search position is highly dependent on the relevancy of its content. While link building is still key, there is certainly an increase in the importance of using the relevant written content.
Your website should be filled with fresh relevant content, this includes main pages and also frequent blog updates too. Keeping your website fresh and active gives google positive signals and helps work in your favour. It is also important to remember that Google doesn’t like to much spam, so trying to overfill your website content with too many keywords may work against you as google will penalise your website for this.
It will be interesting to see how this continues to develop over the years and how SEO specialists adapt their techniques in companies search engine rankings.
