Design and social media marketing go hand in hand. You really do have a winning combo if your social media marketer also has a wealth of design experience, so ensuring you have both of these skills (in-house or outsourced) is a great way to guarantee engagement on your social profiles.
A good designer knows how to get the message across, whether that’s a tagline, a CTA (call to action) or a swanky pricelist for your services. Your social media posts not only need to look great, they also need to be engaging and play a role in improving brand recognition on social channels. A great designer can ensure your cover photos and profile images are consistent across all platforms, whilst they can create beautiful visuals of your products or services to drive the message home. So make sure you consider hiring a designer with marketing experience or a marketing assistant with design experience because it really is a winning formula.
