Gone are the days when a flashy website was enough. You have to have both nowadays and as you’ll see with some websites that content is more important. Google needs fresh relevant content from your website to be able to rank it highly, and sometimes in terms of web design it can be good to slow down a little and get the basics right first. Let the written content do the talking. Of course, some images are going to be beneficial otherwise the website would like a plain text document, but you can combine colours and nice images to accommodate the engaging words. You have to remember, your audience is likely to be particularly intellectual and if they’re more likely to be grasped by your written content then it has to take precedence. Once your content is in place, you can then start to think more about the visual impact that you’d like to make.