The process of email marketing can become quite complex depending on the environment you operate in. In hindsight the procedure involves sending promotional email messages such as the announcement of special offers, discounts and events to a list of emails which have been shown an interest or have signed up to your email campaign via an online form.
Having a list of your customer’s email addresses will help as this will provide the first basis of who to email first. However, please ensure that your privacy policy has been updated before sending emails out to previous customers.
To finish off, the great thing about email marketing is that you can tell your customers a lot of information in a relatively cheap and effective method whilst making each individual email highly personalised. This has become more of a favoured method to that of blanket leaflet dropping which has shown a decline over the last 10 years.
