In hindsight if you are in-experienced with Pay Per Click then you could be throwing money down the drain. Hiring an account manager is good practice to begin your paid marketing campaign down the right path.
Pay per click account management is the newest kind of paid advertising that has hit the internet marketing. It is considered to one of the most effective and popular method of internet marketing and can help optimise your paid advertising in an effective and efficient manner.
Pay Per Click Adwords Advertising works in the following method;
An organisation will pay the likes of Google (search engine) a fee to have their advert displayed on Google search results only when that advert is clicked. Organisations will not be charged if the advert hasn’t been clicked. The nuts and bolts of it are the higher the organisation bids per click, the higher the ad will display in Google Search results.