Sometimes in web design it can be good to take a setback, meaning not to overload the page with too many graphics icons and images, and to let the written content do the talking. Of course some images are going to be beneficial otherwise the website would like a plain text document, but you can combine colours and nice images to accommodate the content.
If you’re audience is particularly intellectual and they’re more likely to be grasped by your written content then that should take precedence. By giving space around your content you can actually bring more attention to it, and visitors may be more likely to skip past content if it’s on the page with countless icons, images and graphics.
Visitors do not want information overload, so there should always be limits to the amount of written content, but sometimes it can be beneficial to give your written content some focus, and this can definitely work with a clear, simple appealing font and layout.
