If you have a blog for your business then you may be using it to engage with your customers, but have you given the blog’s design enough thought?
A blog certainly services a purpose in today’s accessible age, yet to make people instantly recognise your blog you will require consistency in its design. Your website, social media pages, blog, and additional channels (if you have any) should all be consistent in design.
They do not have to look exactly the same, but using the same logos, colour themes and typography can help people recognise you, and that’s why blog design should be thought through. Look at your blog right now, does it share similar design features to your main website? If the answer is no then your blog may need some work because consistency is certainly key when it comes to brand awareness.
