It’s no secret that Google wants its users to access valuable, engaging and well-written content on a regular basis, and one of the requirements they ask of website owners looking to maximise their SEO potential is to produce this content for free.
We’re now in the era of delivering freebies in the form of content, such as eBooks and blog posts, and it’s part and parcel of web marketing today. You may think that’s quite crazy really, that you have to give lots of valuable information away for free to do well online, but it’s the reality of the situation, and it’s a form of improving brand awareness. If you can give users something of interest, they’re more likely to come back to you and show an interest in your product and services, so don’t hold back, give them beautifully crafted content on a daily, weekly or monthly basis. If you don’t your competitors will.
